Built by Someone Who's Lived This
I Built This Because I Was Losing Revenue I Didn't Know I Was Losing.
Five years running a marketing agency. Millions of shillings in campaigns managed. And for a long time, I was very good at the work and terrible at the business around it.
Lewis Ngunyi
Founder, Social Funnel & AcquisitionOS
I had a client once tell me they'd been trying to pay me for two weeks. I hadn't sent the invoice. Meanwhile, three other warm leads had gone cold because I was too busy doing client work to follow up on new business.
That moment crystallised something I'd been too close to see: I was running a marketing agency that was, systematically, terrible at its own marketing. Not because I lacked the knowledge — I had spent years building it for other businesses — but because the knowledge without the system means nothing.
Every insight I had about speed of response, personalised follow-up, lead scoring, routing — I was applying it for clients and ignoring it for myself.
The Origin
Social Funnel was founded to help Kenyan businesses in high-ticket industries — construction, real estate, legal, consulting, private education — convert the marketing spend they were already making into actual revenue.
Over three years we ran controlled experiments. We measured what happened when you responded in 5 minutes versus 5 hours. We tested generic replies against personalised ones. We built scoring models, routing systems, follow-up sequences. We documented what worked and what didn't.
The 3× conversion improvement isn't a claim we invented for a landing page. It's the median result across internal tests where we replaced manual, delayed, generic follow-up with automated, immediate, personalised responses and systematic lead scoring. It is what happened when we fixed all five revenue leaks simultaneously.
We ran it on ourselves first. AcquisitionOS is the productisation of what worked.
Who We Are
Social Funnel is a growth agency based in Kenya. We've worked with businesses in construction, real estate, legal, consulting, and private education across Kenya and East Africa. Our work spans campaign strategy, paid media, funnel architecture, and now — with AcquisitionOS — the full post-lead conversion layer.
We don't take on everyone. We work with founders who have strong products, real leads, and a genuine bottleneck in converting them. If that's you, AcquisitionOS was built specifically for your situation.
We have 12 early access spots at $2,999. We vet every application. If we don't think the system will work for your business, we'll tell you before anyone pays anything.
“The market doesn't reward the best work. It rewards the work it can find, understand, and pay for without friction.”
See what it costs
Early access pricing, the value stack, and the Month 4 Guarantee.
Apply for early access
12 spots. We review every application personally.
Not ready to commit? Follow the build →